What Internet Marketing Task to Outsource?
What is outsourcing?
Before you do anything else, you should want to know what outsourcing means, unless if you have become very acquainted with this term already. To put it simply, outsourcing is a process in which a parent company hires technology or services from other establishments or individuals operating outside itself to perform out a particular task. Once a deal has been made, the parent company shall not disturb any of its internal resources and operations but it will exploit on the knowledge, resources and capabilities of these individuals working outside the company. They will be obliged to carry out the specific task handed to them and must be accomplished within the expected due date. A significant point with regards to outsourcing is that the development or production task is simply conveyed to the distant body but the whole responsibility of the task is with the parent company.
Steps in determining what to outsource
Step 1: Simplify and merge all your processes within the organization you are holding before taking into considerations of outsourcing.
Step 2: Evaluate every process in the organization and list out the possible tasks you will be outsourcing. Search for information about organizations having the same operations you have and check out the tasks they have been outsourcing.
Step 3: Cross out all the processes you do not need to outsource. Usually, these are some of the processes that a parent company wishes to work within itself:
* Processes which allow viable advantage
* Processes which can't be performed by an outside party with equal performance
* Processes which are not significant enough to the organization and which only brings very few benefits.
Step 4: Determine the tasks which cannot be outsourced. Additionally, you can locate for processes which have solid authorization, which are a significant matter to inner company politics and emotions which are preventing to move somewhere else, ensures fulfillment, and requires regular face-to-face or on-site customer communication.
Step 5: Determine the tasks which are not appropriate to be done in an outsourcing individual or a group of individuals for only a short term. You can look for:
* Tasks which are still in progress
* Undecided roadmap
* Those in high jeopardy
* Tasks requiring extremely specific technical or business domain expertise
* Contractual duties
Step 6: Target the service levels at hand and prioritize the tasks that can be considered as outsourcing candidates. So why is there a need to target only those service levels at hand? The result will become the parameter in measuring and managing the outsourcing task, SLAs, contracts, and outsourcing relationships and vendors. The prioritized task is generally based on the individual properties and features of the processes and it additionally takes into contemplation the probable profits of outsourcing, against the risks involved. You can consider these elements below in your level of priority model:
* Risks involved
* Consequences encountered when you decide not to outsource
* Technology complication
* Importance to business operation, competitiveness, strategy
* Benefits to gain when deciding to outsource
* Contractor vertical market domain expertise requirements
Step 7: Build a set of metrics. If you own a well-developed metrics set in position and being linked to your baseline, you will have the ability to manage and measure the outsourcing task and relationship. You may make comparisons between what you created and the established baselines so you may be guided in managing and developing the SLAs, contracts, and the whole relationship involved when you outsource. With correct metrics, you can easily be provided with an untimely warning tool to tackle the problems and negotiate changes without much difficulty.