Vinyl Makes A Comeback With Puma Loves Vinyl
In a first of its kind, the best, biggest, and most talented bands from across the country have collaborated with PUMA to create a Limited Edition Vinyl record featuring original PUMA Social songs. PUMA is thrilled to join hands with leading artists such asKarsh Kale, Reggae Rajahs, Ankur and the Ghalat Family, Tough on Tobacco, Gaurav (from the Midival Punditz), Dualist Inquiry and The Supersonics, who have each created a track inspired by PUMA Social.
Vinyl, once the standard for the music industry, has since become a niche subculture. PUMA celebrates the renaissance of Analog amongst true music lovers with PUMA Loves Vinyl.
Catch live performances by these incredible bands at the massive launch event on June 23rd at Mehboob Studios in Bandra, Mumbai. With vinyl listening sessions, LP cover design contests, installation art and soul-stirring performances - this is one music festival you will not want to miss.
This initiative exemplifies our mission of becoming the most desirable Sport lifestyle brand. PUMA has always attempted to be different and ahead of trend, and PUMA Loves Vinyl is no exception. To experience the true physicality of music, one has to go back to the LP and a true music lover knows a records worth. The artists are the best in the business and we aim to own the Vinyl space with this campaign said Rajiv Mehta, Managing Director, and Puma South Asia.
With the renewed interest in Vinyl in India, PUMAs limited edition LP will be seen as a collectors item by music lovers. The much-talked about launch event will offer curated vinyl listening sessions followed by music gigs by the artists on the record - making the event a must attend one for all music enthusiasts.
In addition, the launch event will feature various social games such as foosball, darts and ping pong presenting fans with an unforgettable social experience. Smaller gigs featuring individual bands from the record will take place at key PUMA stores across the country every month thereafter.
PUMA has partnered with NH7 the largest platform for independent music in India for the PUMA Loves Vinyl campaign.
Entry to the event is free. Passes will be available at PUMA stores across Mumbai starting June 20th. For more information on the launch event and the PUMA Loves Vinyl initiative, please visit www.pumashop.in/vinyl
PUMA is one of the worlds leading sport lifestyle companies that designs and develops puma shoes, footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing.